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Please use this identifier to cite or link to this item: http://hdl.handle.net/10625/50597

Title: Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?
Authors: Gómez, Luis
Jacoby, Enrique
Ibarra, Lorena
Lucumí, Diego
Hernandez, Alexandra
Keywords: NUTRITION
PUBLIC HEALTH
PHYSICAL ACTIVITY
SOFT DRINKS
SOFT DRINKS INDUSTRIES
CONFLICT OF INTEREST
LOBBYING
BEVERAGE INDUSTRY
MARKETING
CORPORATE SOCIAL RESPONSIBILITY
Issue Date: 2011
Citation: Gómez, L., Jacoby, E., Ibarra, L., Lucumí, D., Hernandez, A., Florindo, A. A., & Hallal, P. C. (2011). Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations? Rev Saúde Pública, 45 (2).
Abstract: The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry’s public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products.
URI: http://hdl.handle.net/10625/50597
ISSN: 0034-8910
Project Number: 103460
Project Title: Teasdale-Corti Global Health Research Partnership
Document Delivery: To enquire about document delivery, contact the IDRC Library : library@idrc.ca or 613-696-2578 / Pour plus de renseignements sur la livraison de documents, communiquer avec la bibliothèque du CRDI : bibliothèque@crdi.ca ou 613-696-2578
Appears in Collections:Teasdale-Corti Global Health Research Partnership (TC) / partenariat Teasdale-Corti de recherche en santé mondiale
IDRC Research Results / Résultats de recherches du CRDI
Research Results (GHRI) / Résultats de recherches (IRSM)
2010-2019 / Années 2010-2019

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