Barza : a social networking site for African farm radio broadcasters

Abstract

Farm Radio International is a non-government organization that supports broadcasters who use rural radio broadcasts to small-scale farmers in sub-Saharan Africa. “Barza” is a recently launched, online community where broadcasters across the continent can share ideas, scripts and other tools. This paper illustrates how FRI is supporting peer-learning through a dedicated, social network for professionals and the potential of virtual platforms for knowledge creation, sharing and production. Their experience also illustrates how “new media” (online VPs) can complement “old media” (radio) to create interactive learning opportunities that are accessible to local people even in remote areas. As the potential for mobile computing in Africa grows, FRI is considering the cost-benefit of extending the Barza community to smartphone users.