Attribution: Please use this identifier to share, cite, or link to this item: http://hdl.handle.net/10625/50031
Title: Using web analytics tools to evaluate the diffusion of Outcome Mapping
Other Titles: Centre internship / Stagiaire au CRDI
Authors: Walton, Matthew
Keywords: WEB ANALYTICS
INTERNET
EVALUATION
GOOGLE ANALYTICS
OUTCOME MAPPING
REACH
SPREAD OF OUTCOME MAPPING
INTERNET USE
SEARCH ENGINES
INTERNET SECURITY
INFORMATION/LIBRARY SYSTEMS AND SERVICES
INFORMATION RETRIEVAL
SOCIAL RESEARCH
Date: 26-Feb-2010
Publisher: Evaluation Unit, IDRC, Ottawa, ON, CA
Abstract: As the Internet continues to become a part of everyday life for many people around the world, we are increasingly leaving traces of our behaviours online. When aggregated, trends in the real world can be found by looking at related trends in the virtual world where data is widely available and cheap to obtain and easily monitored. Our interests, conversations, habits, economic and social trends can be seen through our individual and collective footprints that we leave on the web. This study looks at trends associated with the diffusion of Outcome Mapping (OM) by examining virtual footprints of individuals engaging with OM and other OM users on the Internet. In doing so, I introduce the concepts of web analytics as a set of tools for conducting social science research and program evaluation.
URI: http://hdl.handle.net/10625/50031
Project Number: 105407
104663
Project Title: IDRC Corporate Awards 2008-2009
Outcome Mapping Virtual Learning Community - Phase II
Access: Open Access
Copyright: IDRC
License: IDRC is copyright holder
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