Please use this identifier to cite or link to this item: http://hdl.handle.net/10625/45559
Title: Understanding cybercafés users behavior in Mainland China : an exploratory study
Authors: Wei Shang
Guoxin Li
Oluwasefunmi Arogundade
Xuemei Jiang
Keywords: INTERNET
BEHAVIORAL SCIENCE
CYBERCAFE USER IMPACT
CYBERCAFE REGULATIONS
ICT ACCESS AND USAGE
METHODOLOGY
RURAL-URBAN DIFFERENTIALS
ENTERTAINMENT
Date: 2010
Abstract: As a major venue of public access to Information and Communication Technologies (ICT), cybercafés in China have been contributing to the increase of ICT penetration, especially Internet penetration for the last decades. However, social problems related to Internet addiction and even juvenile delinquencies are considered as correlated with cybercafés. The intension to go to cybercafés and what are the impacts on cybercafé users. The exploratory research proposes a conceptual framework for understanding cybercafé users behavior based on Theory of Panned Behavior. Open questionnaires, interviews and observations are adopted to elaborate the user behavior framework. And a cybercafé user survey is launched to test the framework and further explore user behavior patterns. The user behavior framework is well fitted with the survey data. Internet speed and cybercafé facilities are found to be most influencing factors in users’ choice of cybercafés. Chatting and gaming are found to be major activities in cybercafés. Urban and rural users behavior are similar in general. Rural users expect more but achieve less in cybercafés. Internet addiction is found not as serious as reported. Lack of installed software and printers is found to be a barrier of users’ instrumental use. And differentiate government policy regulations with regards of rural and urban cybercafés could be beneficial to both the cybercafé industry development and the ICT penetration.
URI: http://hdl.handle.net/10625/45559
Project Number: 104714
Project Title: Investigating the Social and Economic Impact of Public Access to Information and Communication Technologies
Access: Open Access
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